Content Wars – The Battle to Control the Narrative
There’s a battle underway in the housing sector — but it’s not being fought with bricks or budgets. It’s being fought with blogs, infographics, press releases, conferences, events, webinars, and reposted reports. A full-blown Content War — and the aim is simple: control the narrative.
The Stigma with Stop Social Housing Stigma
There’s been a wave of publicity recently around the Stop Social Housing Stigma campaign — a movement said to have been born in the aftermath of Grenfell. And yes, it’s on record: residents were dismissed, labelled as troublemakers, and ignored when they raised concerns that, in hindsight, were deadly serious.
There absolutely is a stigma attached to social housing, and it does need tackling. But if we’re going to address it, we need to do it properly — not through feel-good optics.